I am sucker for great branding, especially if it’s Latino. I was at a grocery store that has a Starbucks and walked by an advertising display of Casi Cielo Coffee from Guatemala. I fell in love with the name of the coffee, Casi Cielo, means Almost Heaven. The logo looks simple and elegant. The purple and gold of the packaging popped.
It was like coffee destiny, Starbucks magically had communication with my taste buds when they created it. The coffee is a dark brew from Guatemala with tasting notes of lemon and dark cocoa.
After drinking Casi Cielo I have become a coffee snob. I love it.
For more information visit www.starbucks.com