You won't believe your eyes: Campari's new Milano-inspired bottle is causing a stir with its incredible design!
Behold! A glorious moment of celebration has arrived as Campari presents its latest bottle design, inspired by the captivating history shared with its hometown, Milano, dating back to 1860. To commemorate this auspicious occasion, the Milanese sky will be adorned with a never-before-seen drone spectacle, showcasing the distinct and unmistakable Campari Red Thursday, May 4th, and Friday, May 5th. This grandiose tribute will exemplify the intertwined connection between the brand and the city, united by their innovative and pioneering spirits, making them both style icons.
In truth, the Campari bottle has been continuously evolving and adapting its shape to reflect the changes of the city, drawing inspiration from Milano's multifaceted elements. The new design is an exquisite ode to the city, featuring a sleek and contemporary aesthetic, reflecting Milano's minimalist fashion and design sense. The lines of the bottle, fashioned in a modern and direct cut, represent the Aperitivo ritual's journey from Milano to the world, leading the eye toward the city's name in the bottle's center. The dynamic movement and tapering of the lines symbolize the vitality and transformation that both Milano and Campari have undergone together over time, reflecting their innovative and forward-thinking approach.
To unveil the new bottle, Campari will host the grandest drone show ever seen in Europe, illuminating the Milanese skyline, specifically Sempione Park, with a stunning display that will last for 12 minutes and bring the iconic Milanese symbols to life through an extraordinary show of illuminations. "With this event and the presentation of the new Campari bottle, we wanted to pay homage to Milano, its resourcefulness, and its excitement, traits that deeply bind it to the spirit of our brand," explains Julka Villa, Campari's Global Head of Marketing. "Not only will the sky of Milano be lit up in red through an incredible spectacle, but we are also contributing to a cultural project that will further enrich this city and support the art of filmmaking, something that has always been part of Campari's soul."
The captivating union between two icons, Campari and Milano, has persisted for over 160 years, demonstrating the perfect ally and ideal combination of modern and historical, classical and pioneering, entrepreneurial, and enjoyable, reflecting the very essence of Campari. Milano is a city that embraces creative souls of diverse facets, from the realm of design to that of art and cinema. Campari's love for the city is evident in its support of the City of Milano and the historic Cinema Orchidea reopening project on Via Terraggio, a few meters from the Basilica of Sant'Ambrogio. After over 60 years of service and its definitive closure in 2009, the cinema will once again become an essential center as an audiovisual and cultural reference point. Campari, which has always used film as a means of communication to express the brand's essence and Red Passion, is committed to establishing new projects with a high social impact, in addition to the support of existing ones.
The bond between the brand and the city will also be celebrated through the special cocktail list of the Camparino in Galleria, the renowned Milanese venue founded in 1915 by Davide Campari, overlooking Piazza Duomo, an icon and symbol of the Milanese aperitif par excellence.
Visit www.campari.com for more information.
Source
Campari (05/05/2023). Campari pays homage to Milano through the launch of the iconic new bottle inspired by its home [Press release]. Retrieved from https://prnmedia.prnewswire.com/news-releases/campari-pays-homage-to-milano-through-the-launch-of-the-iconic-new-bottle-inspired-by-its-home-874639361.html
FAQ’s
Q1. What is Campari's latest bottle design inspired by?
A1. Campari's latest bottle design is inspired by the brand's captivating history shared with its hometown, Milano, dating back to 1860.
Q2. How will Campari commemorate the launch of the new bottle design?
A2. Campari will commemorate the launch of the new bottle design by hosting a grand drone spectacle showcasing the distinct and unmistakable Campari Red on the evenings of Thursday, May 4th, and Friday, May 5th, illuminating the Milanese skyline with a stunning display that will last for 12 minutes.
Q3. What does the new Campari bottle design symbolize?
A3. The new Campari bottle design symbolizes the intertwined connection between the brand and the city of Milano, representing the Aperitivo ritual's journey from Milano to the world. The dynamic movement and tapering of the lines symbolize the vitality and transformation that both Milano and Campari have undergone together over time, reflecting their innovative and forward-thinking approach.
Q4. What is Campari's contribution to the reopening project of the historic Cinema Orchidea?
A4. Campari's contribution to the reopening project of the historic Cinema Orchidea is to support the art of filmmaking, something that has always been part of Campari's soul. After over 60 years of service and definitive closure in 2009, the cinema will once again become an essential center as an audiovisual and cultural reference point.
Q5. How will the bond between the brand and the city be celebrated?
A5. The bond between the brand and the city will be celebrated through the special cocktail list of the Camparino in Galleria, the renowned Milanese venue founded in 1915 by Davide Campari, overlooking Piazza Duomo, an icon and symbol of the Milanese aperitif par excellence.
