Get Ready to Spice Up Your Life with Cholula's New Products!

Cholula®, the makers of the #1 Mexican Hot Sauce in the World*, have announced an exciting expansion of their product offerings. The brand is welcoming six new members to its familia of products, including two new product lines – salsas and taco seasonings. This marks the brand's first-ever category expansion, and it comes as a great surprise to fans of the iconic Cholula® Hot Sauce.

The new lines of salsas and seasonings are made using many of the same iconic ingredients that Cholula® Hot Sauce is known for. Each line features three varieties, including the brand's iconic Cholula® Original flavor. The salsas are now available on grocery shelves nationwide and include Cholula® Original Salsa, Cholula® Salsa Verde, and Cholula® Smoky Chipotle. The taco seasonings, which are also now available in grocery stores, come in three varieties, including Cholula® Original Recipe Mix, Cholula® Smoky Chipotle Recipe Mix, and Cholula® Chili Garlic Recipe Mix.

All six new products are crafted to deliver unique and authentic Mexican flavor, using fresh and quality ingredients like Mexican chiles, herbs, and spices. Fans of Cholula can now dip, season, or drip the rich flavor of Cholula to their dishes, whether they're making tacos, enchiladas, dips, or sauces.

This announcement comes hot on the heels of the launch of Cholula® Reserva Tequila & Lime, the brand's first widely available, 100% agave tequila premium hot sauce, carefully crafted with agave tequila and a blend of chile de arbol and piquín peppers.

To celebrate the launch of its new products, Cholula has also collaborated with UPRISERS to create a one-of-a-kind, limited-edition streetwear collection. This unique collection is set to drop soon, making it an even spicier year for the Mother of Sauce!

Fans of the brand can now enjoy the rich taste of Cholula in even more ways, whether they're dipping, seasoning, or dripping it onto their favorite dishes.

For more details on the new products, recipe inspiration, and retail availability visit cholula.com.

*Source: Euromonitor International Limited; based on custom research conducted in August 2022 for value sales in 2021 through all retail channels. Mexican hot sauce is defined as a spicy table sauce/condiment that is manufactured in Mexico.

Source
McCormick & Company, Inc. (05/09/2023). Cholula® Launches Six New Products in the Brand's First-Ever Category Expansion. [Press release]. Retrieved from https://prnmedia.prnewswire.com/news-releases/cholula-launches-six-new-products-in-the-brands-first-ever-category-expansion-301818702.html

FAQ’s

Q1: What new product lines is Cholula introducing?
A1: Cholula is introducing two new product lines: salsas and taco seasonings.

Q2: How many varieties are included in each of the new product lines?
A2: Each new product line includes three varieties, including the brand's iconic Cholula Original flavor.

Q3: Where can customers find the new products?
A3: The new salsas and taco seasonings are now available in grocery stores nationwide.

Q4: What ingredients are used in the new product lines?
A4: The new product lines are made using fresh and quality ingredients like Mexican chiles, herbs, and spices, many of which are also used in Cholula Hot Sauce.

Q5: What other product did Cholula recently launch?
A5: Cholula recently launched its first widely available, 100% agave tequila premium hot sauce called Cholula Reserva Tequila & Lime, which is carefully crafted with agave tequila and a blend of chile de arbol and piquín peppers.