Saying "No" to the Pressure of Motherhood and "Yes" to What Matters Most with Pure Leaf Tea and Elaine Welteroth
Pure Leaf Iced Tea has announced the second iteration of its "No" Grants program, which seeks to empower women to say "no" to things that do not matter and overcome obstacles that impede progress. The campaign aims to assist women who feel the pressure to "do it all" but do not have the resources or capacity to do so. Elaine Welteroth, a New York Times bestselling author, award-winning journalist, TV host, and new mother, is partnering with the brand this year to target mothers who are hesitant to say "no" in the face of immense pressure. The company is doubling its "No" Grants commitment to $400,000 to support mothers who want to prioritize the things that matter most to them.
“Society puts so much pressure on moms to do it all, while not providing enough information or access to support them through the crazy journey of motherhood.”
The new campaign showcases Elaine's take on how the unrealistic "perfect mom" image pressures women to say "yes" to everything. Despite being a mother, a woman is still expected to handle all the tasks she did before, as well as the new responsibilities that come with motherhood. Unfortunately, being a mother comes with societal expectations that can be overwhelming and lead to feelings of inadequacy, with almost two-thirds of mothers questioning their value because they feel they are "doing it all."
Mothers who want to apply for a "No" Grant can visit www.PureLeaf.com/NoGrants and explain how the grant can make a difference in their life. They can also share what saying "no" to certain things and "yes" to what matters most means to them. Applicants will have access to a "No is Beautiful" self-guided resource and an online community that celebrates mothers who are saying "no" to unnecessary things in motherhood.
The "Do-It-All" Pressure of Motherhood: Breaking the Cycle
Pure Leaf's "No is Beautiful" platform, launched in 2020, encourages individuals to embrace the word "no" both in life and in their products. The brand is committed to saying "no" to artificial flavors, tea powders, and concentrates, and anything that does not improve the taste of its products. The goal of the campaign is to encourage women to say "no" to what is not important so that they can say "yes" to what truly matters.
Check out Pure Leaf Iced Tea's website at PureLeaf.com for more information on the "No" Grants program and other initiatives.
SOURCE
Pure Leaf Iced Tea (05/09/2023). Pure Leaf Iced Tea and Elaine Welteroth call on moms to say "no" to the "do-it-all" pressure of motherhood and say "yes" to what matters most in new "no" grants campaign. [Press release]. Retrieved from https://prnmedia.prnewswire.com/news-releases/pure-leaf-iced-tea-and-elaine-welteroth-call-on-moms-to-say-no-to-the-do-it-all-pressure-of-motherhood-and-say-yes-to-what-matters-most-in-new-no-grants-campaign-301818742.html
FAQ’s
Q1: What is the "No" Grants program by Pure Leaf Iced Tea?
A1: The "No" Grants program by Pure Leaf Iced Tea is a campaign aimed at empowering women to say "no" to things that do not matter and overcome obstacles that impede progress. It seeks to assist women who feel the pressure to "do it all" but do not have the resources or capacity to do so.
Q2: What is the target audience for the "No" Grants program this year?
A2: The target audience for the "No" Grants program this year is mothers who are hesitant to say "no" in the face of immense pressure.
Q3: How much money has Pure Leaf committed to the "No" Grants program this year?
A3: Pure Leaf has doubled its "No" Grants commitment this year to $400,000 to support mothers who want to prioritize the things that matter most to them.
Q4: How can mothers apply for the "No" Grants program?
A4: Mothers who want to apply for a "No" Grant can visit PureLeaf.com/NoGrants and explain how the grant can make a difference in their life. They can also share what saying "no" to certain things and "yes" to what matters most means to them. Applicants will have access to a "No is Beautiful" self-guided resource and an online community that celebrates mothers who are saying "no" to unnecessary things in motherhood.
Q5: What is the "No is Beautiful" platform by Pure Leaf Iced Tea?
A5: The "No is Beautiful" platform by Pure Leaf Iced Tea is a campaign that encourages individuals to embrace the word "no" both in life and in their products. The brand is committed to saying "no" to artificial flavors, tea powders, concentrates, and anything that does not improve the taste of its products. The goal of the campaign is to encourage women to say "no" to what is not important so that they can say "yes" to what truly matters.
